It would be great if we all shopped black-owned businesses all year round, but we know this isn’t always possible. Instead, if you are to spend your money with black-owned brands, make a conscious effort to spend on the dates below. There will be tons of sales, offers, and discounts to choose from, so make sure you pin the dates below to your diary.
January 20: Martin Luther King Jr. Day
Martin Luther King Jr. Day is an American federal holiday that takes place on the third Monday of January to celebrate the birthday of Martin Luther King Jr. In recent years it has become a key shopping date with many advertisers offering steep discounts. If you want to shop US black businesses, this is one key date not to miss.
February 1 – February 29: Black History Month (USA & Canada)
During the officially designated Black History Month in the US and Canada, there will be tons of resources dedicated to learning about black history. As part of the celebrations and in promoting black commerce, the month is often jam-packed with crazy discounts and offers to get customers shopping from black businesses.
March 8: International Women’s Day
An important date in the Ebonyx calendar with more than 90% of brands on our marketplace being female-owned, International Women’s Day is the perfect opportunity to support female black-owned businesses.
April 10 – April 13: Easter Period
The Easter period hasn’t always been an essential shopping date, but this has changed in recent years. Be prepared for steep discounts as advertisers look to flog excess winter stock with many black-owned businesses getting in on the trend.
May 25: Spring Bank Holiday
The second UK Bank Holiday in May comes just before payday. Offers often start at the beginning of the week and run through the end of the month to give people time to spend their money and snap up some sales. There will be many tempting discounts from big named brands; however, make a conscious effort to shop from black businesses.
June 27: Black Pound Day
An initiative by So Solid Crew’s Swiss, Black Pound Day was created to get UK residents spending their money with black businesses on the last Saturday of June. Expect more brands to be involved next year and expect great incentives to go along with it.
July 7 – July 20: Black Friday in July
Black Friday in July hasn’t yet hit the UK the same way it has in the US, but expect to hear more about this promotional day in years to come. Big brands lead the way with discounts here, but smaller brands can use the date as leverage against competitors. For small black-owned businesses, this could be an excellent opportunity to get customers through the door and buy black.
August 31: Summer Bank Holiday
If you’re like us, the August Bank Holiday reminds you of the Notting Hill Carnival. If you find yourself there, make sure you purchase your food and beverages from the many black-owned stalls and vendors. The Notting Hill Carnival contributes nearly £100m towards the UK economy, so there’s no reason why black businesses can’t get a slice of that pie.
September 1 – September 7: Back to School
As every child returns to school, most retailers will start to offload excess back to school stock. There will be many black shops in the creative industries selling school merchandise. They, too, will be looking to offload excess inventory. Grab a discount where you can.
October 1 – October 31: Black History Month
Unlike our friends across the pond, Black History month in the UK falls in October. Aside from learning about black history, you can actively support black people today by shopping from their businesses.
Black Friday started in the US, quickly becoming an international shopping sensation with brands offering their most competitive discounts of the year. Support black businesses by shopping with them during this time.
Christmas. Need we say anymore? The only advice is to shop early before stock inevitably sells out.